Experience
With over 22 years of experience across a multitude of marketing facets, I am here to help you with your marketing needs and goals.
Over the past two years, during the pandemic, I have worked with several companies (nationally and internationally) on their long-term vision and immediate strategy to engage their target audience and provide relevant business solutions. Whether through traditional marketing channels or the utilization of cutting-edge digital capabilities, the team here at P’Pool Media specializes in customized marketing strategies.
Prior to starting P’Pool Media, I served as the Chief Marketing Officer for a SAAS digital start-up working directly with broadcast media companies across the globe on their own digital brand marketing and promotional strategies. The priority was to help them increase client engagement, revenue and generate solid leads.
For over 18 years, I spent a good portion of my career in the broadcast industry working my way up, holding several different positions within the marketing, promotions, digital, and events departments.
As the Vice President, Marketing for Alpha Media for five years, I developed and executed highly effective marketing, communication, digital and promotional campaigns and initiatives across different mediums such as; audio broadcast, online digital platforms, and large live events and festivals including innovative brand messaging, cross-platform integration and strategic community partnerships.
As a Business Owner, Marketing Specialist, and Corporate Executive, I have built, organized, and managed a myriad of national and international comprehensive marketing campaigns, led digital media strategies and promotional initiatives across numerous platforms, facilitated all public relations, company communications, and management of media outlets and industry trades for companies of various sizes, +2000 radio, and +100 television stations.
“Randi is a very rare professional. She understands the creative and business sides of business and has a keen understanding of marketing and promotions that very few have. She is strong across all disciplines of media and is a game changer with proven success,” Ed Hill, Owner & CEO of Podstars.