Experience
With over 23 years of dynamic marketing experience spanning a diverse range of industries, Randi has made an indelible mark on the global business landscape, operating in every time zone and collaborating with enterprises of all sizes. Her expertise extends from audio to sports medicine, from cannabis to digital media.
Randi possesses a proven track record of guiding both corporate giants and local enterprises in shaping their long-term vision and crafting immediate marketing tactics to drive exponential growth in revenue and expand their audience and client base. Her adeptness encompasses traditional marketing avenues as well as harnessing cutting-edge digital innovations.
Pioneering the team at P’Pool Media, Randi has consistently excelled in delivering tailor-made business solutions and bespoke marketing strategies. Notably, before founding P’Pool Media, she held the role of Chief Marketing Officer for a SAAS digital startup. Her work there involved direct collaboration with global broadcast media companies, focusing on enhancing client engagement, revenue, and lead generation.
Randi's illustrious career has seen her spend over 18 years in the broadcast industry, occupying a variety of positions within the marketing, promotions, digital, and events departments. During her tenure as Vice President, Marketing at Alpha Media for five years, she orchestrated highly effective marketing, communication, digital, and promotional campaigns across multiple mediums, including audio broadcast, online digital platforms, and large live events and festivals. Her initiatives were characterized by innovative brand messaging, cross-platform integration, and strategic community partnerships.
As a Business Owner, Marketing Specialist, and Corporate Executive, Randi has spearheaded a multitude of comprehensive national and international marketing campaigns, directed digital media strategies, and overseen promotional initiatives across a myriad of platforms. She has expertly handled public relations, company communications, and managed media outlets and industry trades for companies of diverse sizes, encompassing over 2000 radio and 100 television stations.
Renowned for her achievements, Randi has been named one of the Most Influential Women in Radio by Radio Ink on four occasions. She is frequently sought after as a speaker at prominent conferences, where she addresses a wide range of topics, including "Growing Social Media Engagement for Your Brand," "Increasing Your NTR," and "Revolutionizing Promotions." Moreover, she actively contributes to the industry as a board member of the Mentoring Inspiring Women in Radio group.
“Randi is a very rare professional. She understands the creative and business sides of business and has a keen understanding of marketing and promotions that very few have. She is strong across all disciplines of media and is a game changer with proven success,” Ed Hill, Owner & CEO of Podstars.